As the Chairman of Mzinga, Barry Libert uses his more than 25 years of executive and company leadership experience and his status as an acclaimed industry speaker and visionary to further awareness of the importance of social media in helping enterprises to solve business needs and remain competitive in a rapidly changing world.
Social Media Campaigns and HR For weeks I've been drawing comparisons to Obama's campaign as a business model. As part II of a three part series, I'd like to address the ways in which Obama taught business leaders how to recruit effectively and enhance workplace productivity through the use of social media.
Obama the Business Leader, Part I In the week since Barack Obama was elected the 44th President of the United States, there’s been much analysis of his historic campaign: Obama’s strategy, his methods, his message, his constituents. A lot of this analysis (including read more Tue, Nov 18 2008
Obama's Business Model: We the People Last week, I attended the annual board of directors meeting for Wharton’s SEI Center for Advanced Studies. Everyone in attendance was brimming with thoughts on leadership, business, and of course, Barack’s election win.
I began the conversation by pointing out that Barack had won base
... read more Mon, Nov 10 2008
It's Election Day and while the official numbers aren't in, I predict our next President will be Barack Obama. One might think that's a bold statement to make, but I believe there's enough evidence out there that supports my prediction. During his campaign, Obama successfully managed to enable c
... read more Tue, Nov 04 2008
As many of you know who know me, I started Mzinga’s predecessor company in 1997 based on three fundamental beliefs - women are poised to become leaders, social technologies will create a paradigm shift within business, and successful leadership will be closely correlated to social aptitude.
According to Mzinga’s own Rachel Happe, yes! Today, Rachel gave a presentation at the New Marketing Summit at Gillette Stadium where she spoke about the use of social n
... read more Tue, Oct 14 2008
Barry recently spoke to several hundred Fortune 500 Business professionals at the Warrillow Summit in Las Vegas. In the video below, you will find a ten minute clip of the highlights from this keynote. During the video, you'll hear me talk about:
SCORE - or the construct we use for becoming a "WE" company
Examples of well known companies that are using "WE" to improve their top and bottom lines
Barry Libert's Biography
