Don’t ignore Sales Training in your quest to implement Sales Enablement

The sales enablement market is expected to grow to $5 Billion (US) by 2021 according to research published by Aragon Research. As more platforms become available from providers such as Clearslide, Brainshark, Hubspot, QStream and the like, organizations are investing heavily in process and technologies to allow their reps to accelerate pipeline growth, shorten the sales cycle, and work more collaboratively with Marketing through Account Based Marketing strategies.
Regardless of the platforms being deployed, most organizations are not evolving their sales training and support strategies to be effective. The fundamentals never change. People have short attention spans. Skill & knowledge mastery takes time. Skills erode quickly if not used. Bad habits are reinforced if not corrected. Mentoring, coaching and peer learning are always needed. However less than 10% of sales organizations feel they have a robust and complete sales training program in place.
Mzinga has long been a believer that properly trained and supported sales reps deliver more revenue quicker. We’ve recently rolled out a new platform named TWIL, short for This Week I Learned, which provides a simple to use and easy to implement mobile-first video learning platform for sales teams to succeed. Learn more at

Adopting Video Learning – By Dr. Michael Moon

The primary learning modality in many organizations has shifted from a one-to-one learning experience which traditionally has relied heavily on classroom training and static e-learning content to a many-to-many model where learning is social and collaborative. And where the focus of learning has expanded to beyond the individual to the include the community where learning as a product is no longer defined by experts but rather by the people around you.

Learning from other people has long been recognized as an important way to familiarize newcomers to an organization, but colleagues and peer groups are significant sources for learning in every phase of the employee lifecycle.  To foster a continuous learning culture, employees should be encouraged and empowered to generate and share content with anyone in the organization.

Video-enabled learning is the perfect conduit for user-generated content. It can also help support visual learners, particularly when it is delivered via searchable, bite-sized chunks. This method is useful for learners who need access to just-in-time learning enabling the learner to apply the knowledge to the current challenge at hand. Video is also a useful tool to capture tacit knowledge from experts. When someone is asked a question and records their answer on video, it becomes codified and part of the knowledgebase for the organization to be retrieved by others.

But not every organization is ready to adopt the use of video content as a part of their learning repertoire. Despite 2014 research from Forrester Research which found that employees are 75 percent more likely to watch a video than to read documents, emails or web articles, not everyone is convinced.  Similar to mobile and social learning, HR and Learning leaders have concerns over the efficacy of video content, especially user-generated content. Top of mind for these leaders are concerns over:

  • Budgetary Constraints
  • Efficacy of Learning Modality and the Content
  • Security and Privacy
  • Technology and Technology Infrastructure

To help combat some of these concerns here are just a few of the many benefits of the use of video as part of an organization’s learning strategy.

  • Reduces the cost of employee training – Companies like IBM and Microsoft have found video to be a potent force for reducing the cost of training. By implementing eLearning tools, which include video and mobile, they were able to significantly reduce travel and lodging costs associated with traditional classroom-based training events. Additionally, there are cost and time savings to be made in reusing content, compared to running the same in-person session multiple times, potentially in multiple locations. Lastly, the use of user-generated content is an inexpensive way to capture tacit knowledge from SMEs and share it with others. It becomes even more valuable when end-users not only have the ability to create their own content, but also are given the ability to comment, share and collaborate on video content.
  • Promotes consistency in training materials and learner experiences – For many topics and in some industries, there are certain topics that simply must be uniformly taught. Especially, if the nature of work an employee does requires consistency for safety and/or for compliance-related reasons. Leveraging video helps to alleviate that problem, and provides a portable, consistent learning experience for every employee and ensures that employees receive information the same way which helps to increases the effectiveness of the training.
  • Helps support just-in-time learning and facilitate a blended learning approach – research from the 2015 Aberdeen Group report, “The New 70:20:10: The Changing Face of Learning”, found that among over 20 different learning modalities, a blended-learning approach was the most effective learning tool cited by nearly 79% of organizations that have adopted it. Video is not meant as a replacement for other tools, but rather as a means to augment, provide a refresher on existing training, and to help customize content that is unique to an organization.
  • Helps improve the efficacy of training – In a recent poll of webinar attendees, employers were asked to indicate their top challenge when executing on their L&D strategy. Nearly half (46%), indicated that delivering training that was appealing was a challenge for them, while another 31% were faced with finding ways to help increase participation in learning programs.


Nearly six billion hours of video are consumed globally each month on YouTube. Along with video’s apparent popularity one of the primary reasons organizations that deploy video find it to be a more effective learning modality is because of the visual and auditory nature of the medium. Video engages viewers in a way that in-classroom training and even documents can’t do. Additionally, video can help improve an employee’s ability to remember concepts and details (see Edgar Dale’s, Cone of Experience).

To learn more about video learning, its benefits and how to overcome obstacles to adoption, check out this webinar by Dr. Michael Moon, “Adopting Video Learning and Why It Matters”.

Mzinga is highlighted as a Contender in the Aragon Research Globe for Corporate Social Software 2016

Mzinga is highlighted as a Contender in the Aragon Research Globe for Corporate Social Software 2016

Mzinga’s focus on video collaboration evolves from a legacy of learning

Burlington, MA – Sept 23, 2016 – Aragon Research (, a leading technology research and advisory firm, has identified Mzinga’s OmniSocial® Learning & Engaged platforms in its just published Aragon Research Globe™ for Corporate Social Software.  Mzinga ( is a leading provider of enterprise social software solutions and services targeting the social learning, marketing and support markets for employees, customers and partners.

This Aragon Research Globe™ for social software evaluates 21 Enterprise Social Network (ESN) providers who each focus on the core problem of sharing knowledge. The market for ESNs is shifting to focus on Work Platforms, as buyers look to consolidate the rising tide of work tools.  “While the demand for video content is growing, the frequent problem is that video repositories are often separate from the ESN. When an enterprise needs to share knowledge, the software category that most closely resembles a Knowledge Network is the Enterprise Social Network. This is why we feel that more ESN providers need to fully support access to Video,” said Jim Lundy, Founder and CEO of Aragon.

In the Globe, Mzinga was recognized for Video Learning and Collaboration, Content Moderation Services, and support for external audiences.

“Mzinga is focused on evolving our technology to meet the needs of our customers.  We continue to invest in video collaboration to support learning, communication and collaboration for numerous use cases,” said Mike Merriman, CMO at Mzinga.  “We’re thrilled to be recognized yet again for our innovations in this evolving marketplace.”

Learn more about the evolution of the ESN market by reading The Aragon Research Globe for Social Software, 2016 at

About Aragon Research

Aragon Research is the next generation research firm with the experience you can trust.  It started out as an idea of going back to basics and providing thought leading research that was delivered every month to clients. At the same time there was a realization that clients had more complex problems and that they needed real trusted advisors to help them solve their business and technology problems.

Learn more at

About Mzinga

Mzinga is a leading provider of learning technologies and social media solutions for companies and organizations worldwide.  Our Learning solutions include the OmniSocial Learning LMS, the xAPI enabled Mzinga Learning Record Store, and our mobile video learning platform TWIL – This Week I Learned.  We empower employees, customers, and partners through formal and informal learning, collaboration and engagement anytime & anywhere.  Mzinga’s social solutions provide brand protection, social crisis management, and customer engagement services for leading worldwide brands. To learn more about Mzinga’s offerings, visit, and

About The Aragon Globe

The Aragon Research Globe is a market evaluation tool that graphically depicts Aragon Research’s evaluation of a specific market and its component vendors. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact.  Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.






Mzinga Named a 2016 Top 20 Learning Portal Company by

Mzinga Named a 2016 Top 20 Learning Portal Company by  

Mzinga keeps in leading streak going

Burlington, MA – August 15, 2016 – Mzinga® (, a leading learning technology provider, today announced it was selected as a 2016 Top Learning Portal Company by

“Learning portals are critical to the success of most training programs as they are often the initial point of interaction the learner has with the materials for a given course,” said Doug Harward, CEO, Training Industry, Inc. “The 2016 Top Learning Portal Companies show they understand how important these touches are to the success of your program, while still providing you with the administrative layer required to track and measure your organization’s learning initiatives.” Selection to this year’s Top 20 Learning Portal Companies was based on:

  • Breadth of functionality and capabilities
  • Commitment to the corporate training industry
  • Industry visibility, innovation and
  • Number and strength of clients
  • Geographic reach
  • Company size and growth potential

“Thanks to for naming us a leader in learning portals,” said Mike Merriman, Chief Marketing Officer of Mzinga. “Our focus on employee and extended enterprise learning has allowed us to maintain this leadership position for many years running as we continue to develop enhanced solutions for these clients and the market in general.”

View the 2016 Top 20 Learning Portal Companies

Mzinga Resells Vado Learning content for TWIL and OmniSocial Learning

Mzinga Resells Vado Learning content for TWIL and OmniSocial Learning


11 May 2016– Mzinga, a leading provider of learning technologies and social media solutions for companies and organizations worldwide, announces a new learning content partner, Vado. Vado will provide content to Mzinga’s new Video Learning app, TWIL and their award-winning Learning Management System – OmniSocial Learning.

Vado offers 350+ management development and employee soft skill development courses.  Vado courses are for individual contributors, front line leaders and managers and courses can be purchased in course bundles or in full learning tracks such as the award winning Leadership Development Learning Track, Management Development or Project Management.

“We are pleased to partner with Mzinga to provide our unique learning content that is “changing the face of learning,” comments Cindy Pascale, Vado’s CEO. “Research shows that 70% of development happens on the job, and Vado is the only off the shelf e-learning courseware provider that helps the learner apply on the job through step by step instructions. Our learning content is delivered in small bite sized chunks to maximize learning retention.”
“Short, targeted video content is very popular with our clients and our own employees. With Vado’s content, learners are not only gaining new knowledge, but clear action to apply what they learned on the job,” commented Mike Merriman, Mzinga’s CMO .  “This partnership allows us to deliver Vado’s great content not only to our LMS clients, but all clients on our new mobile platform, TWIL.

To learn more about Vado and arrange a demonstration please contact us at