 Jim Storer
Sr. Director, Social Media Strategy
Return on Community
As Sr. Director, Social Media Strategy for Mzinga, Jim Storer is responsible for researching new social media tools and identifying growth and evolution strategies for the Mzinga product family. Jim is also a key contributor to the We Are Smarter community and its subsequent critically acclaimed book.
 Jim Storer's Biography
 Jim Storer : Return on Community |
Fostering Member Engagement
"How do I keep my members interested, active and engaged?"
I hear this question all the time... whether it's an existing client or someone thinking about getting started with community and/or social media. And with most questions like this, there are a lot of answers, but there's one overriding truth.
Make sure you're clear about what's in it for them. This gets back
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Tue, Jul 22 2008 |
Monitor Your Brand/Products on Twitter
I just got off the phone with one of our clients... she had some "Twitter questions." Specifically, she was wondering about why people "retweet" what other people have already said. We talked a little about the network effect, how each person on Twitter has their "own" network and the ease of sharing what someone else has already written while giving them credit.
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Fri, Jul 18 2008 |
20 Tips for Your Community Newsletter
Communicating with your community members can take many forms... a welcome interview, webinar roundtable, alerts and newsletters (just to name a few). I'm going to take this post to dig deep into that last one... the newsletter. It's easy to pattern it after a familiar email blast template, but you're missing out on some key components. The suggestions that follow are based on both tried/true tech
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Mon, Jul 14 2008 |
Jim Storer's Blog
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