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Aaron Strout

Aaron Strout
Vice President of Social Media
Citizen Marketer



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Aaron Strout : Citizen Marketer

Cleaning Out the Desk Drawer
Wow - a lot has happened over the last couple of weeks. I have not had nearly as much time as I would have liked to blog so I'm going to kill a few birds with one stone here.

  1. We are merging with Prospero. I am very excited about this on a number of different levels (listen to the podcast that Colin Browning and I did with Bryan Person for details). We also got some pretty cool media coverage - local and national:
  2. On the heels of our news, Demand Media announced that they were buying quasi-competitor, Pluck. Has the consolidation game begun in earnest? I think there will be more business social media/white label community providers before all is said and done. The big question is when will the big boys like IBM, Cisco and Microsoft jump in and start acquiring enterprise social media players?

  3. Going to a conference has changed dramatically since the old days of printed brochures and lost opportunities pre/post event to connect. I'm going to the South by Southwest (SXSW) Conference this weekend and the social networking/online tools that exist for this event are magnificent. My four favorite so far are:
  4. Realizing that I am getting behind on my podcasting. I hope to nail a dozen or so at SXSW.

  5. Looking forward to speaking on the "Data Collection" panel today at Marketing Profs B2B Expo at 1:00 PM ET.
That's all I can muster for today. I also need to import about 60 past blog posts into this new tool. Not looking forward to that but I guess it makes sense to have my old Shared Insights, We Are Smarter and now Mzinga posts in once centralized place!

Now that I'm on a new tool (Prospero's) and you don't need to register to comment, I plan to hear from you all a lot more!

Wed, Mar 05 2008

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