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Aaron Strout

Aaron Strout
Vice President of Social Media
Citizen Marketer



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Aaron Strout : Citizen Marketer
I Love Craigslist
Unless you've been living under a rock for the past 5 years, you've no doubt heard of Craigslist. The ubiquitous site is a veritable "bazaar" of activity, facilitating the exchange/purchase of concert tickets, couches, and professional services. Craigslist also doubles as a match making service for roommates and singles looking for dates.

Truth be told, I've bought and sold dozens of items on Craigslist but up until recently, I had never used the "Jobs" section of the site. I finally took the leap this past Tuesday and I have one word to describe the experience. Wow! Twenty five resumes and four in-person interviews later, consider me a believer. Did I mention that it only cost $25? That's $1/resume and $6.25 per interview.

The ultimate benefit of using Craigslist for recruiting is the fact that I work at a company that is focused on building communities. What better source to recruit people from then one that is a pioneer in the community space? Unlike using a traditional recruiter to hire -- nothing against traditional recruiters, they still provide tremendous value -- all of the people that I talk to already have an understanding of what community is. That alone saves me 10-15 minutes of interview time and ultimately a whole lot of resumes from people that don't get community.

At the end of the day, the thing I really love about Craigslist is that it embodies the "community" spirit -- something eBay used to do but has subsequently lost sight of over the years. Most of the people I interact with on Craigslist are friendly, helpful and generally protective of the community. Maybe that will change now that the site is accepting dollars for job postings but given the fact that it's nominal, I think they're doing it right.
Thu, Jan 04 2007

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