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Aaron Strout

Aaron Strout
Vice President of Social Media
Citizen Marketer



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Aaron Strout : Citizen Marketer
W20: Cisco's Blogging Strategy
Session: Blogging for Business
Speaker: Jeanette K. Gibson, Cisco's head of new media & operations group

Six tips on corporate blogging by
  1. Include blogs as part of your communication strategy
  2. Spread workload amongst a team
  3. Be ready to address risks - have your policy at hand!
  4. Inform and involve your executive team
  5. Incorporate video and audio
  6. Be yourself and have fun

A couple of other interesting points:
  • Cisco used their blog extensively during the WebEx acquisition announcement. Included podcasts, video blogs, press release and other breaking news on blog
  • Cisco uses Second Life for global collaboration
  • They use Movable Type for their blog platform
Truth be told, I had low expectations for this session. It was much better than I expected.
Tue, Apr 17 2007

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