Jim Storer Sr. Director, Social Media Strategy Return on Community
Jim Storer : Return on Community
C20 Conversation - Brad Zylstra, Alticor
I caught up with Brad during a break at the Community 2.0 Conference.
He talks about what it takes to move a community initiative along in an
established company. He also shared his thoughts on executive
involvement and how a company's culture impacts a community initiative.
Finally, he talks about how important it is to get involved in your
community before you launch, so they're know who you are and what
you're trying to do. Download this podcast or stream it
below. Here's the picture from Nancy White's keynote that's referenced in the podcast.