The primary learning modality in many organizations has shifted from a one-to-one learning experience which traditionally has relied heavily on classroom training and static e-learning content to a many-to-many model where learning is social and collaborative. And where the focus of learning has expanded to beyond the individual to the include the community where learning as a product is no longer defined by experts but rather by the people around you.
Learning from other people has long been recognized as an important way to familiarize newcomers to an organization, but colleagues and peer groups are significant sources for learning in every phase of the employee lifecycle. To foster a continuous learning culture, employees should be encouraged and empowered to generate and share content with anyone in the organization.
Video-enabled learning is the perfect conduit for user-generated content. It can also help support visual learners, particularly when it is delivered via searchable, bite-sized chunks. This method is useful for learners who need access to just-in-time learning enabling the learner to apply the knowledge to the current challenge at hand. Video is also a useful tool to capture tacit knowledge from experts. When someone is asked a question and records their answer on video, it becomes codified and part of the knowledgebase for the organization to be retrieved by others.
But not every organization is ready to adopt the use of video content as a part of their learning repertoire. Despite 2014 research from Forrester Research which found that employees are 75 percent more likely to watch a video than to read documents, emails or web articles, not everyone is convinced. Similar to mobile and social learning, HR and Learning leaders have concerns over the efficacy of video content, especially user-generated content. Top of mind for these leaders are concerns over:
- Budgetary Constraints
- Efficacy of Learning Modality and the Content
- Security and Privacy
- Technology and Technology Infrastructure
To help combat some of these concerns here are just a few of the many benefits of the use of video as part of an organization’s learning strategy.
- Reduces the cost of employee training – Companies like IBM and Microsoft have found video to be a potent force for reducing the cost of training. By implementing eLearning tools, which include video and mobile, they were able to significantly reduce travel and lodging costs associated with traditional classroom-based training events. Additionally, there are cost and time savings to be made in reusing content, compared to running the same in-person session multiple times, potentially in multiple locations. Lastly, the use of user-generated content is an inexpensive way to capture tacit knowledge from SMEs and share it with others. It becomes even more valuable when end-users not only have the ability to create their own content, but also are given the ability to comment, share and collaborate on video content.
- Promotes consistency in training materials and learner experiences – For many topics and in some industries, there are certain topics that simply must be uniformly taught. Especially, if the nature of work an employee does requires consistency for safety and/or for compliance-related reasons. Leveraging video helps to alleviate that problem, and provides a portable, consistent learning experience for every employee and ensures that employees receive information the same way which helps to increases the effectiveness of the training.
- Helps support just-in-time learning and facilitate a blended learning approach – research from the 2015 Aberdeen Group report, “The New 70:20:10: The Changing Face of Learning”, found that among over 20 different learning modalities, a blended-learning approach was the most effective learning tool cited by nearly 79% of organizations that have adopted it. Video is not meant as a replacement for other tools, but rather as a means to augment, provide a refresher on existing training, and to help customize content that is unique to an organization.
- Helps improve the efficacy of training – In a recent poll of webinar attendees, employers were asked to indicate their top challenge when executing on their L&D strategy. Nearly half (46%), indicated that delivering training that was appealing was a challenge for them, while another 31% were faced with finding ways to help increase participation in learning programs.
Nearly six billion hours of video are consumed globally each month on YouTube. Along with video’s apparent popularity one of the primary reasons organizations that deploy video find it to be a more effective learning modality is because of the visual and auditory nature of the medium. Video engages viewers in a way that in-classroom training and even documents can’t do. Additionally, video can help improve an employee’s ability to remember concepts and details (see Edgar Dale’s, Cone of Experience).
To learn more about video learning, its benefits and how to overcome obstacles to adoption, check out this webinar by Dr. Michael Moon, “Adopting Video Learning and Why It Matters”.
You may have missed the webinar, but the recording is now available.
Learning from other people has long been recognized as an important way to familiarize newcomers to an organization but colleagues and peer groups are significant sources for learning in every phase of the employee lifecycle. Video-enabled learning can help support learners, particularly when it is delivered via searchable, bite-sized chunks. This method is useful for learners who need access to just-in-time learning enabling the learner to apply the knowledge to the current challenge at hand. But not every organization is ready to adopt the use of video content as a part of their learning repertoire. Despite 2014 research from Forrester Research which found that employees are 75 percent more likely to watch a video than to read documents, emails or web articles, not everyone is convinced. Similar to mobile and social learning, HR and Learning leaders have concerns over the efficacy of video content, especially user-generated content.
In this webinar you will learn:
- What the many benefits of using video learning content are and hear about some of the many use cases for video learning
- What some of the obstacles to the adoption of video learning are and how to overcome them
- How to integrate video learning content as part of your overall learning strategy
- How to harness the collective intelligence of your employees through user-generated video content to collaboratively create new forms of dynamic learning content where employees can learn both with and from each other.
Dr. Michael M. Moon, SPHR, is the CEO and Principal Analyst for ExcelHRate Research and Advisory Services which provides strategy and advisory services to HCM vendors and is the founder of MMM & Associates an HCM Consultancy. Michael’s areas of expertise include the processes and technologies that support performance management, employee engagement, wellbeing social technology, and analytics. She conducts research, writes and speaks on a wide range of topics including learning, organizational culture, social capital, HR analytics, employee engagement and wellbeing. Prior to starting her own firms, Dr. Moon, most recently served as the Research Director for Aberdeen Group’s Human Capital Management practice. Dr. Moon also has 15 years of experience as an HR practitioner, working for Thomson Reuters, Vistaprint, Aon Hewitt, Raytheon and John Hancock. She received her PhD in Human Capital Management from Bellevue University and her Master’s in HR from Suffolk University and an MS in Musical Theatre from the Boston Conservatory. Currently, Dr. Moon resides just south of Boston, MA with her daughter, Mia, and when not denying her role as a soccer mom, spends her free time playing in her garden.
Mzinga is highlighted as a Contender in the Aragon Research Globe for Corporate Social Software 2016
Mzinga’s focus on video collaboration evolves from a legacy of learning
Burlington, MA – Sept 23, 2016 – Aragon Research (http://www.aragonresearch.com), a leading technology research and advisory firm, has identified Mzinga’s OmniSocial® Learning & Engaged platforms in its just published Aragon Research Globe™ for Corporate Social Software. Mzinga (http://www.mzinga.com) is a leading provider of enterprise social software solutions and services targeting the social learning, marketing and support markets for employees, customers and partners.
This Aragon Research Globe™ for social software evaluates 21 Enterprise Social Network (ESN) providers who each focus on the core problem of sharing knowledge. The market for ESNs is shifting to focus on Work Platforms, as buyers look to consolidate the rising tide of work tools. “While the demand for video content is growing, the frequent problem is that video repositories are often separate from the ESN. When an enterprise needs to share knowledge, the software category that most closely resembles a Knowledge Network is the Enterprise Social Network. This is why we feel that more ESN providers need to fully support access to Video,” said Jim Lundy, Founder and CEO of Aragon.
In the Globe, Mzinga was recognized for Video Learning and Collaboration, Content Moderation Services, and support for external audiences.
“Mzinga is focused on evolving our technology to meet the needs of our customers. We continue to invest in video collaboration to support learning, communication and collaboration for numerous use cases,” said Mike Merriman, CMO at Mzinga. “We’re thrilled to be recognized yet again for our innovations in this evolving marketplace.”
Learn more about the evolution of the ESN market by reading The Aragon Research Globe for Social Software, 2016 at www.aragonresearch.com.
About Aragon Research
Aragon Research is the next generation research firm with the experience you can trust. It started out as an idea of going back to basics and providing thought leading research that was delivered every month to clients. At the same time there was a realization that clients had more complex problems and that they needed real trusted advisors to help them solve their business and technology problems.
Learn more at www.aragonresearch.com.
Mzinga is a leading provider of learning technologies and social media solutions for companies and organizations worldwide. Our Learning solutions include the OmniSocial Learning LMS, the xAPI enabled Mzinga Learning Record Store, and our mobile video learning platform TWIL – This Week I Learned. We empower employees, customers, and partners through formal and informal learning, collaboration and engagement anytime & anywhere. Mzinga’s social solutions provide brand protection, social crisis management, and customer engagement services for leading worldwide brands. To learn more about Mzinga’s offerings, visit www.mzinga.com, www.TWILVideo.com and www.OnlineModeration.com.
About The Aragon Globe
The Aragon Research Globe is a market evaluation tool that graphically depicts Aragon Research’s evaluation of a specific market and its component vendors. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.